One question that we get asked regularly is “what can I expect from Local SEO?”
We wanted to cover this in detail so have created the following blog post. Hopefully you will gain a greater understanding of the real value of local seo and why it can be important for pretty much any business type.
Let’s dive in…
Local SEO (Search Engine Optimisation) is a strategy for business owners who are looking to improve their visibility and attract customers from their local area. Investing in local SEO services can bring the following outcomes:
1) Increasing Online Visibility
Localised SEO helps your website to appear in the top positions of search engines results pages (SERP’s), when users are searching for services in their locality.
This increased visibility produces higher website traffic from people specifically looking for the services that you offer.
2) Targeted Traffic
Because Local SEO focuses on optimising your website and presence for specific local keywords you can expect to attract relevant, targeted traffic from users that are much more likely to turn into customers.
3) Improved Reputation and Trust
Credibility and trust is gained by customers leaving positive reviews on Google and other platforms.
Potential customers are influenced when viewing these trust signals and are much more likely to want to engage with your business.
4) Increased Sales
The trust that is gained from featuring in the top positions of search will mean that visitors are more likely to purchase from your business.
5) A Competitive Advantage
If your competitors aren’t actively investing in local SEO it gives your business a significant edge.
Outperforming them in local search results can only mean that you capture a larger percentage of the local market.
6) Cost Effective Marketing
Local SEO in most cases is more cost effective than Pay Per Click marketing.
Therefore it offers a higher return on investment (ROI) since you are targeting a specific audience who are looking for your services on a localised level.
The Wrap Up - What To Expect From Local SEO in 2023
It’s important to remember that any form of SEO is an ongoing process; however, when it comes to local SEO there is no better form of marketing to produce results. Getting your business in front of these ‘ready to spend’ customers can be a real game changer.
We hope this post has helped you to understand a little more about the benefits of a local seo strategy in 2023!
Feel free to reach out to us to find out more about how Spark Digital can help you to grow your business.
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